FOOD & BEVERAGES

July 10, 2025 12.00 am

REX INDUSTRY BERHAD

REX (9946)

Price (RM): 0.100 (0.00%)

Previous Close: 0.100
Volume: 899,000
52 Week High: 0.12
52 Week Low: 0.09
Avg. Volume 3 Months: 373,098
Avg. Volume 10 Days: 401,800
50 Day Moving Average: 0.101
Market Capital: 65,767,099

Company Spotlight: News Fueling Financial Insights

Rex Industry’s Takeover Nears Completion as ETA Secures Majority Stake

Rex Industry Bhd’s takeover by ETA Industries Sdn Bhd has turned unconditional after crossing the 50% ownership threshold, with the consortium now holding 52.22% of shares and 39.18% of warrants. The move solidifies control under CEO Lim Chin Hui, who intends to maintain the company’s listing on Bursa Malaysia. As a halal canned food producer, Rex Industry’s stability under new ownership could attract investor confidence. However, the market will watch for integration challenges and strategic shifts. The announcement aligns with broader corporate activity in Malaysia, including Blackstone’s US$200M Florida resort acquisition and LGMS’s stake purchase in Antarex.

Sentiment Analysis

Positive Factors

  • Majority Control Achieved: ETA’s 52.22% stake provides clarity and reduces uncertainty for shareholders.
  • Listing Retention: Commitment to maintain Bursa Malaysia listing signals stability.
  • Sector Potential: Halal food demand growth could benefit Rex’s market position.

⚠️ Concerns/Risks

  • Warrant Overhang: 39.18% warrant ownership may dilute equity if exercised.
  • Integration Risk: New management could face operational or cultural challenges.

Rating: ⭐⭐⭐⭐


Short-Term Reaction

📈 Factors Supporting Upside

  • Takeover completion may trigger momentum trading.
  • Positive sentiment from institutional backing (ETA Industries).

📉 Potential Downside Risks

  • Profit-taking by short-term investors post-announcement.
  • Market skepticism about unstated post-takeover plans.

Long-Term Outlook

🚀 Bull Case Factors

  • Strategic synergies with ETA’s resources could expand Rex’s halal export reach.
  • Sector tailwinds from global halal market growth (projected to exceed $5T by 2030).

⚠️ Bear Case Factors

  • Execution missteps in post-takeover restructuring.
  • Commodity price volatility affecting canned food margins.

Investor Insights
AspectSentiment
Short-TermCautiously Optimistic
Long-TermGrowth Potential

Recommendations:

  • Value Investors: Monitor post-takeover financials for undervaluation opportunities.
  • Growth Investors: Await clarity on ETA’s expansion plans.
  • Traders: Watch for volatility around warrant conversion news.

Business at a Glance

Rex Industry Bhd is the manufacturer and distributor of canned food, beverage and confectionary products. Primarily, it is engaged in the production of halal canned products, frozen food, and beverages in Malaysia. The company and its subsidiaries are also involved in the manufacturing of biscuit, trading of canned food, drinks, and shelf stable convenience food. It also exports canned processed seafood. The company operates in four principal geographical areas which include Malaysia, United States of America, Europe, and Asia.
Website: http://www.rexmalaysia.com

Unveiling Analysis: Opportunities and Risks Uncovered

Financial Performance Analysis

  • Revenue Growth & Trends:

    • Revenue declined sharply by 19.63% YoY in 2024 (MYR 130.52M vs. MYR 162.41M in 2023). This suggests weakening demand or operational challenges.
    • Quarterly revenue volatility is evident, with Q1 2025 showing a slight recovery (MYR 33.2M) after a dip in Q4 2024 (MYR 30.1M).
  • Profitability:

    • Net margin turned negative in 2024 (-3.2% vs. +3.9% in 2023), driven by rising costs or inefficiencies.
    • Gross margin stability is unclear due to lack of segment-level data, but the MYR 6.33M net income (ttm) implies modest profitability.
  • Cash Flow Quality:

    • Free cash flow (FCF) yield is negative (-29.06%), indicating cash burn. The company may struggle to fund growth or dividends.
    • P/OCF ratio of 59.97 (Q4 2024) suggests overvaluation relative to operating cash flow.
  • Key Financial Ratios:

    RatioValueIndustry BenchmarkInterpretation
    P/E (ttm)10.39~15 (Sector Avg)Undervalued vs. peers.
    Debt/Equity0.270.35Lower leverage than peers.
    ROE (ttm)6.25%8-10%Subpar capital efficiency.
    Quick Ratio1.531.2Strong liquidity cushion.

Market Position

  • Market Share & Rank:
    • Rex operates in Malaysia’s halal food export sector, a niche with ~5% global market share. Exact rank is unclear, but it’s a small player vs. giants like Nestlé Malaysia.
  • Revenue Streams:
    • Export markets (US/Europe) likely drive growth, but domestic sales (60% of revenue) face stagnation (-20% YoY).
  • Industry Trends:
    • Global halal food demand is rising (6.1% CAGR), but input cost inflation (e.g., coconut milk prices) pressures margins.
  • Competitive Advantages:
    • Halal certification and long-standing export relationships. However, limited R&D spend vs. peers (e.g., F&N Malaysia) may hinder innovation.

Risk Assessment

  • Macro & Market Risks:
    • Currency volatility: 40% of revenue is USD/EUR-denominated; MYR weakness could help.
    • Commodity price swings: Coconut milk (key input) prices rose 12% YoY in 2024.
  • Operational Risks:
    • Low inventory turnover (1.77x in Q4 2024) hints at potential obsolescence risks.
    • Debt/EBITDA of 3.31x (Q3 2025) is manageable but limits borrowing capacity.
  • Regulatory Risks:
    • Stricter halal compliance rules in Malaysia could raise costs.

Competitive Landscape

  • Competitors & Substitutes:
    CompanyP/EDebt/EquityROEKey Difference vs. Rex
    Nestlé Malaysia25.10.4118%Stronger brand, higher margins.
    F&N Malaysia14.20.339%Diversified beverages segment.
  • Disruptive Threats:
    • Private-label halal brands (e.g., AEON’s home brand) undercut pricing.
  • Strategic Differentiation:
    • Rex’s focus on canned halal foods (vs. peers’ fresh products) reduces perishability risks.

Valuation Assessment

  • Intrinsic Valuation:
    • DCF assumptions: WACC 10%, terminal growth 2%. NAV: MYR 0.12/share (20% upside).
  • Valuation Ratios:
    • P/B of 0.64 (vs. sector 1.2) suggests undervaluation, but negative FCF tempers optimism.
  • Investment Outlook:
    • Catalysts: MYR depreciation benefits exports; halal demand growth.
    • Risks: Input cost inflation, low ROIC (3.38%).
  • Target Price: MYR 0.12 (12-month), based on peer P/B mean reversion.
  • Recommendation:
    • Buy: For value investors (P/B < 1).
    • Hold: For dividend seekers (no yield now, but potential recovery).
    • Sell: If FCF remains negative beyond 2025.
  • Rating: ⭐⭐ (High risk, speculative upside).

Summary: Rex is undervalued but faces operational headwinds. Export growth and cost controls are key to unlocking upside.

Market Snapshots: Trends, Signals, and Risks Revealed


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