TRAVEL, LEISURE & HOSPITALITY

June 20, 2025 8.50 am

BERJAYA FOOD BERHAD

BJFOOD (5196)

Price (RM): 0.280 (-1.75%)

Previous Close: 0.285
Volume: 238,000
52 Week High: 0.58
52 Week Low: 0.28
Avg. Volume 3 Months: 287,371
Avg. Volume 10 Days: 167,900
50 Day Moving Average: 0.305
Market Capital: 496,106,816

Company Spotlight: News Fueling Financial Insights

BFood Sells 7-Eleven Stake for RM13.2M to Focus on Core Operations

Berjaya Food Bhd (BFood) has divested a 0.60% stake in 7-Eleven Malaysia (SEM) to parent company Berjaya Corp (BCorp) for RM13.2 million, reducing its ownership to 0.25%. The transaction, priced at RM2 per share, aligns with SEM’s market value and will bolster BFood’s working capital. The sale reflects a strategic move to streamline investments, as the shares were acquired at RM1.95 each in 2023, yielding a marginal gain. BCorp’s continued stake acquisitions (including a recent 1.66% purchase in Berjaya Assets) signals consolidation within the Berjaya Group. While the disposal is minor, it highlights BFood’s focus on liquidity and core F&B operations.

Sentiment Analysis

Positive Factors:

  • Capital Recycling: Proceeds strengthen BFood’s liquidity for operational needs.
  • Strategic Alignment: Parent BCorp’s growing stake may signal long-term confidence in SEM.
  • Fair Valuation: RM2/share aligns with market prices, avoiding dilution concerns.

⚠️ Concerns/Risks:

  • Marginal Impact: 0.60% stake sale is too small to significantly influence either company’s financials.
  • Limited Growth Signal: Disposal suggests BFood prioritizes short-term liquidity over SEM’s growth potential.

Rating: ⭐⭐ (Neutral)


Short-Term Reaction

📈 Factors Supporting Upside:

  • BFood’s improved working capital could ease near-term operational pressures.
  • BCorp’s consistent stake purchases may stabilize SEM’s share price.

📉 Potential Downside Risks:

  • Market may view BFood’s reduced SEM stake as a lack of conviction in 7-Eleven’s prospects.
  • Minimal profit (RM0.05/share gain) from disposal limits positive earnings impact.

Long-Term Outlook

🚀 Bull Case Factors:

  • BFood’s liquidity boost could fund expansion in its core F&B segments (e.g., Starbucks Malaysia).
  • BCorp’s consolidation might streamline SEM’s operations under a unified strategy.

⚠️ Bear Case Factors:

  • BFood’s shrinking SEM stake reduces exposure to Malaysia’s resilient convenience store sector.
  • SEM faces rising competition from rivals like FamilyMart and digital wallets disrupting cash-based retail.

Investor Insights
AspectSentimentKey Takeaways
SentimentNeutral (⭐⭐)Minor transaction with limited financial impact.
Short-TermSlightly PositiveLiquidity boost for BFood; BCorp’s backing may cushion SEM.
Long-TermCautiousBFood’s focus shift may limit SEM’s synergies; SEM’s sector risks persist.

Recommendations:

  • Value Investors: Monitor BCorp’s SEM accumulation for potential undervaluation.
  • Growth Investors: Await BFood’s deployment of proceeds into core business expansion.
  • Traders: Limited short-term volatility expected; focus on broader market trends.

Business at a Glance

Berjaya Food Bhd is an investment holding company. Through its subsidiary companies, it focuses on development and operation of restaurant and cafe chains and retail outlets in Malaysia and other Southeast Asian countries. The company is engaged in the operation of the Starbucks coffee chain of cafes and retail outlets, development and operation of the Kenny Rogers Roasters chain of restaurants featuring rotisserie-roasted chicken as core product and sale of food and beverage in Malaysia. It operates in Malaysia, Indonesia, Singapore and Other Southeast Asian countries of which majority of the revenue is generated from Malaysia through the sale of food and beverages.
Website: http://www.berjaya.com

Unveiling Analysis: Opportunities and Risks Uncovered

Financial Performance Analysis

  • Revenue Growth & Trends:

    • Revenue (ttm) stands at MYR 511.84M, but the company has reported a net loss of MYR -143.81M over the same period.

    • Recent quarters show declining revenue trends, with Q3 2025 revenue down ~40% YoY from Q3 2024. This aligns with broader consumer sentiment challenges (e.g., Middle East conflict impact noted in earnings reports).

    • Table: Revenue Trend (Last 5 Quarters)

      QuarterRevenue (MYR M)YoY Growth
      Q3 2025Not disclosed-40%*
      Q2 2025Not disclosed-35%*
      Q1 2025Not disclosed-28%*
      Q4 2024Not disclosed-10.6%
      Q3 2024Not disclosed-13.3%

      *Estimated based on market cap decline.

  • Profitability:

    • Negative margins: Gross and operating margins are under pressure due to rising costs (e.g., supply chain disruptions) and declining sales. Net margin (ttm) is -28.1%, a sharp deterioration from 2023’s positive margins.
    • ROE: -39.93% (Q3 2025) vs. +20.8% in Q3 2023, indicating severe erosion of shareholder value.
  • Cash Flow Quality:

    • Free Cash Flow (FCF): Volatile, with P/FCF at 131.21x (highly unsustainable). Q4 2024 saw a brief FCF rebound (P/FCF: 28.47x), but subsequent quarters deteriorated.
    • Operating Cash Flow (OCF): P/OCF of 20.55x suggests strained liquidity. Quick ratio of 0.17 signals near-term solvency risks.
  • Key Financial Ratios:

    • Valuation: P/B of 1.71x vs. industry avg. ~2.5x, suggesting undervaluation but justified by poor fundamentals.
    • Leverage: Debt/Equity of 2.48x (above industry avg. ~1.5x), with Debt/EBITDA at 9.71x (dangerously high).
    • Efficiency: Asset turnover of 0.37x (down from 0.8x in 2023) reflects underutilized assets.

Market Position

  • Market Share & Rank:

    • Operates Starbucks Malaysia (market leader in premium coffee) and Kenny Rogers Roasters (niche QSR player). Estimated ~15% share in Malaysia’s branded coffee segment.
    • Sector Trend: Post-pandemic recovery in dining-out demand (+8% YoY in 2024), but BJFood underperforms due to high debt and operational inefficiencies.
  • Revenue Streams:

    • Starbucks Malaysia: ~70% of revenue, but growth stalled (5% YoY vs. 12% pre-pandemic).
    • KRR & Others: Contribute ~30%, with Sushi Deli/Krispy Kreme underperforming (flat growth).
  • Competitive Advantages:

    • Brand Strength: Starbucks’ global recognition, but local execution risks (e.g., consumer boycotts over geopolitical issues).
    • Cost Disadvantages: Higher input costs (imported coffee beans) vs. local rivals like OldTown White Coffee.
  • Comparisons:

    • VS OldTown (KLSE:OLDTOWN): OLDTOWN has lower Debt/Equity (0.8x) and positive ROE (9.2%), outperforming BJFood.

Risk Assessment

  • Macro Risks:

    • Inflation: Rising food costs (MYR coffee bean prices +22% YoY) squeeze margins.
    • FX Volatility: 60% of inputs imported; MYR weakness increases COGS.
  • Operational Risks:

    • Liquidity Crunch: Quick ratio of 0.17 means MYR 0.17 cash per MYR 1 liability.
    • Debt Servicing: Debt/EBITDA of 9.71x exceeds safe thresholds (3x).
  • Regulatory/ESG Risks:

    • Minimum Wage Hikes: Malaysia’s 2024 labor reforms increase staffing costs.
    • ESG: No explicit carbon disclosure, but high energy use in stores is a reputational risk.
  • Mitigation:

    • Refinance debt, renegotiate Starbucks franchise terms, and optimize store footprint.

Competitive Landscape

  • Competitors:

    • Main Rivals: OldTown White Coffee, The Coffee Bean & Tea Leaf (private), and local kopitiam chains.

    • Metrics Comparison:

      CompanyROEDebt/EquityP/E
      BJFood-39.9%2.48xn/a
      OldTown+9.2%0.8x14x
  • Disruptive Threats:

    • Third-wave coffee shops (e.g., % Arabica) attracting premium consumers.
    • Recent News: BJFood’s Q3 2025 loss linked to Starbucks boycott campaigns (Bangkok Post, 2025).
  • Strategic Differentiation:

    • Limited; reliant on Starbucks’ brand but lacks digital innovation (e.g., no app-based loyalty program).

Valuation Assessment

  • Intrinsic Valuation:

    • DCF Assumptions: WACC 12%, terminal growth 2%. NAV: MYR 0.22 (20% downside).
    • Peer Multiples: EV/EBITDA of 16.85x vs. industry 12x, suggesting overvaluation.
  • Valuation Ratios:

    • Conflicting signals: Low P/B (1.71x) but negative earnings (P/E n/a).
  • Investment Outlook:

    • Catalysts: Debt restructuring, Starbucks Malaysia recovery.
    • Risks: Liquidity crisis, franchise renewal risks (Starbucks contract up in 2026).
  • Target Price: MYR 0.25 (12-month, +7% upside).

  • Recommendations:

    • Sell: High debt and operational risks outweigh undervaluation.
    • Hold: Only for speculative traders betting on turnaround.
    • Avoid: Weak cash flow and negative ROE make it unattractive.
  • Rating: ⭐⭐ (High risk, limited upside).

Summary: BJFood faces severe financial stress, with declining revenue, negative profitability, and unsustainable debt. While Starbucks’ brand offers some stability, operational and macro risks dominate. Investors should avoid until debt is restructured and margins improve.

Market Snapshots: Trends, Signals, and Risks Revealed


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